If you're using AdWords or AdSense you must have heard about the practice that appears below computing called "click fraud". But what exactly is click fraud and how is it achieved?
Well AdSense uses a payment mechanism that awards a sum of money to a publisher (someone who holds AdSense banner on their page) every time someone clicks on the banner. So click fraud is the attempt to have people clicking the ads just so that they can earn a greater income.
There are people setting up sites for the sole purpose of deceiving generating revenue through Google's AdSense program. These users achieve an incredible amount of clicks through many methods, some complex and sophisticated and some basic and simple.
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One of the most complex is through the use of so-called "hitbots". These are automated programs who emulate clicking the links in AdSense banners (there are some that actually click on the banner as well).
Google's AdSense protection scheme is by no means perfect and nearly anyone can find the details of surmounting the protection mechanism, ironically just by doing a search on Google.
, Another simpler method is to hire a lot of people in poor countries to click on a link on your site. This means these people will actually sit all day and just click links so you can earn a fortune. They come from very poor countries like India, and they are ready to do it for only $ 0.50 per hour.
Of course, there are problems with this mechanism. Once Google receives a large number of clicks from a single address, the address and the site that had the AdSense banner will be banned, and the illicit behavior might even get the fraudster sued.
To prevent this from happening, many people use a large number of proxy servers for the purpose of clicking. These are basically trojans, located on computers around the world (though mostly in the U.S.). Even more daunting is that these clicks will appear to originate from an actual computer so such scams are really hard to detect.
And do not think this happens only in isolated cases. There are a lot of illegal activity in this domain.
In fact there is so much that if search engine companies do not increase their security with programs such as AdSense, such criminal behavior could become more become more destructive.
Google has a very strict policy regarding click fraud, and has sued them using such techniques in the past. But while the search engine giant tries its best to minimize the risk of click fraud there must be room for much improvement.
It is estimated that more than 20% of AdSense click the following link is only done in order to get money from people who pay for the ads. Some people believe the number of fraudulent clicks to be even twice as large.
There are many more schemes involving click fraud, such as groups of AdSense publishers clicking each link (which is referred to as "clicking rings", or spamming people so that they click on the link.
Although Google still holding click fraud on a leash, the phenomenon is certainly raising concerns for the advertisers on AdWords, but despite this advertising with Google's AdSense still remains more profitable for the advertiser, as opposed to traditional advertising schemes targeted.
There are several ways of protection against such schemes and all advertisers should be savvy enough to employ them. Many advertisers choose to avoid the content network together for fear of click fraud.
Thus post about Google Adsense Click Fraud, hopefully posting about Google Adsense Click Fraud can be useful for you as well as for authors
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